When people see or hear the word ‘Portsmouth’, we want them to think positively and associate it with everything that makes our city special.

We’ve developed brand guidelines to help promote Portsmouth to visitors and investors and ensure their impression is positive and up to date

Logo for Portsmouth the Great Waterfront City

Using Portsmouth as a brand

If you’re promoting Portsmouth to attract visitors, investment or spending, we recommend using the “great waterfront city” branding in your marketing materials. Our brand guidelines explain how to use the logo, colours, and design style correctly to keep Portsmouth’s image strong and consistent.

The branding is especially useful if you’re:

  • a visitor attraction
  • a hotel or other visitor accommodation
  • a shop or shopping centre
  • a commercial estate agent
  • a transport operator
  • a restaurant

Contact us

For more information about using Portsmouth’s branding, contact us at design@portsmouthcc.gov.uk or communications@portsmouthcc.gov.uk.