There are many laws that deal with the sale of age restricted products and services. See the full list of products and age limits at Business Companion.

Key points for retailers

Remember these key responsibilities and best practices when selling age restricted products:

  • an offence may be committed by both the seller (employee) and the business owner
  • different products have different age restrictions
  • do challenge the age of every person who looks under 25 years old
  • do demand proof of age: no ID – no sale
  • do not rely on looks alone
  • do exercise your right not to sell – if in any doubt do not sell
  • do introduce a due diligence procedure, including the use of a refusals record
  • seek advice if you’re unsure about the law or guidance

Proxy sales

A proxy sale is when an adult buys alcohol, cigarettes, or other age restricted products for someone underage. We aim to reduce selling age restricted products to minors, and tackle anti-social behaviour in and around retail areas.

To report an incident, email trading.standards@portsmouthcc.gov.uk.

Find out more about what Portsmouth City Council does to tackle anti-social behaviour and hate crime.

Proof of Age Standard Scheme

The Proof of Age Standards Scheme (PASS) is endorsed by the Home Office, the National Police Chiefs’ Council (NPCC) and the Security Industry Authority (SIA).

We encourage retailers to follow the Challenge 25 policy. If someone looks under 25 years old, ask for proof of age before selling.

Contact us

For more information, email trading.standards@portsmouthcc.gov.uk or visit our Facebook page.