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The Hard Interchange

  • Open 24 hours a day with visitor information centre and travel shop open during the day.
  • Annual footfall is over 8 million, or 160,000 per week, this includes:
    • Isle of Wight Catamaran – 1.2 million per annum
    • Gosport Ferry – 3.3 million per annum
    • Portsmouth Harbour Station – 2.2 million per annum
    • First Bus / Stagecoach / National Express – 1.6 million per annum
  • Annual footfall for inside the Hard Interchange building is 2.5 million, or 50,000 per week.
The Hard Portsmouth

3 digital advertising opportunities

We have 3 digital advertising opportunities. For each advertising option you can choose from a premium or standard package on a monthly basis.

  • Premium package: 1 minute advert, played 4 times per hour (every 10 minutes)
  • Standard package: 1 minute advert, played 2 times per hour (every 20 minutes)

Package deal for all 3 digital opportunities

If you would like to take up all three digital opportunities – video wall, departure screens and interactive touchscreens – you can save £40 per month.

Package deal savings

PackageVideo wall - price per monthDeparture screens - price per monthInteractive touchscreens - price per monthCombined price per monthPackage price per monthYou save
Premium£100£80£60£240£200£40
Standard£70£50£40£160£120£40

If you wish to have a longer advert, it needs to be in 30 second add-ons.

Video wall

Suspended from the ceiling of the Interchange building, on the direct route to Portsmouth Harbour train station and ferry terminals we have a 4×4 (each screen is 46”) video wall, equating to a 92” overall screen size. Rail departures and messaging will be shown when not displaying advertising with up to 80% advertising time. Full motion with sound. The display is HD and can handle a 4K feed which substantially increases the quality of the video shown on the screen.

Specification: 92” screen displaying 1 minute of HD or 4K video

Booking period: from one month

Rates: Standard packages start from £70 a month, premium
packages from £100 per month

A video screen at The Hard

Departure screens

There are 9 departure screens with a 16:9 ratio. 6 out of the 9 stand displays are available for advertising on 70% of the overall screen situated above the bus departure doors which have seating underneath for people waiting for buses, coaches or onward connecting travel. Full motion, no sound.

Specification: one advert shown on six screens. Full motion, with no sound

Booking period: from one month

Rates: Standard packages start from £50 a month, premium packages from £80 per month

A departure screen at The Hard

Interactive touchscreens

There are two 55” portrait Interactive Touchscreens for displaying advertising and travel information. Full motion with no sound. Screens are inside the terminal which attracts high footfall and high visibility, with the screens facing towards the seating for passengers. Screens are embedded (flush) within the side of the retail unit walls. Price is for both screens.

Specification: 55” portrait touchscreens, full motion with
no sound

Booking period: one month

Rates: Standard packages start from £40 a month, premium packages from £60 per month

An interactive video screen at The Hard

Specification for digital screen advertising

Aspect ratio: 16:9 (9:16 for touchscreen)

Resolution: HD (1920 x 1080) or 4K (3840 x 2160) (1080 x 1920 for touchscreen)

Format: .mpg (preferred), .mov, .mp4

Run time: 1 minute

File name: Name your file with your company/campaign and asset booked

Supply: All content must be sent at least one week prior to your campaign going live.

Exterior vinyl graphics

Small vinyl graphics on top glass panels – bus side of terminal

Specification: 1,710mm x 1,050mm. Single or double sided available

Booking period: one year

Rate: £1,400 (single sided), £2,800 (double-sided)

An advertisement for Paulton's Park on the side of The Hard
Small vinyl graphics on top glass panels – train side of terminal

Specification: 1,980mm x 1,730mm.

Booking period: one year

Rate: £1,400 contra-vision (single sided) £2,800 (double-sided)

Advertisements on the side of The Hard
Large vinyl graphics on lower glass panels – terminal building

Specification: 1,980mm x 3,250mm. Single sided

Booking period: one year

Rate: £2,500. £1,040 to change the artwork

An advertisement for the Hovercraft on The Hard
Large vinyl graphics on main glass panels – taxi rank building

Specification: 1,000mm (varies) x 3,260mm. Single sided

Booking period: one year

Rate: £2,500. £1,040 to change the artwork

An advertisement for the Gosport Ferry on The Hard
Banners on columns/pillars inside terminal building

Twelve vertical banners on columns, booked in groups of six.

Specification: Available on request

Booking period: one month – rate of £180

Booking period: six months – rate of £930

The inside of The Hard

Internal floor graphics

Floor decals are an excellent way to create an advertisement that is both unique and eye-catching. There is no limit to what can be done with durable floor decals. They’re an effective way to advertise your brand, and it’s natural for people to look where they’re going. Naturally, the adhesive decal stickers will catch their eyes and view the advertisement.

Specification: vinyl floor decals (300 x 300mm maximum)

Booking period: one year

Rates: £870 (for 10 graphics)

For outdoor advertising contact Danielle Eberhardt: