- Open 24 hours a day with visitor information centre and travel shop open during the day.
- Annual footfall is over 8 million, or 160,000 per week, this includes:
- Isle of Wight Catamaran – 1.2 million per annum
- Gosport Ferry – 3.3 million per annum
- Portsmouth Harbour Station – 2.2 million per annum
- First Bus / Stagecoach / National Express – 1.6 million per annum
- Annual footfall for inside the Hard Interchange building is 2.5 million, or 50,000 per week.
Advertising at The Hard Interchange
The Hard Interchange
2 digital advertising opportunities
Video wall
Suspended from the ceiling of the Interchange building, on the direct route to Portsmouth Harbour train station and ferry terminals we have a 4×4 (each screen is 46”) video wall, equating to a 92” overall screen size. Rail departures and messaging will be shown when not displaying advertising with up to 80% advertising time. Full motion with sound. The display is HD and can handle a 4K feed which substantially increases the quality of the video shown on the screen.
Specification: 92” screen displaying 1-minute of HD or 4K video or static image
Rate:
- £60 per month
- For the full advertising experience to include the 9 departure tv screens and video wall, the full package = £100 per month
We are able to offer the video wall for images or videos. Please can any video be in mp4 format. This can be of any size but the higher quality the better.
Departure screens
There are 9 departure screens with a 16:9 ratio. 9 out of the 9 stand displays are available which are situated above the bus departure doors which have seating underneath for people waiting for buses, coaches or onward connecting travel. Full motion, no sound.
- A scrolling banner at the bottom of each of the 9 screens
- Rate: £50/month
For the full advertising experience to include the Video Wall and 9 screens, the full package is £100/month.
Specification: This is for a 1-minute advert played 6 times per hour (every 10 minutes)
Due to our upcoming software and hardware upgrades we are currently able to offer this section indicated in red on all the 9 departure screens.
Specification for digital screen advertising
Aspect ratio: 16:9
Resolution: HD (1920 x 1080) or 4K (3840 x 2160)
Format: Video: .mpg (preferred), .mov, .mp4, still image: .jpg, .png
Run time: 1-minute
File name: Name your file with your company/campaign and asset booked
Supply: All content must be sent at least one week prior to your campaign going live.
Small vinyl graphics on top glass panels – bus side of terminal
Specification: 1,710mm x 1,050mm. Single or double sided available
Booking period: one year
Rate: £1,000 (single sided), £2,000 (double-sided)
Small vinyl graphics on top glass panels – train side of terminal
Specification: 1,980mm x 1,730mm.
Booking period: one year
Rate: £1,400 contra-vision (single sided) £2,800 (double-sided)
Large vinyl graphics on lower glass panels – terminal building
Specification: 1,980mm x 3,250mm. Single sided
Booking period: one year
Rate: £2,500. £1,050 to change the artwork
Large vinyl graphics on main glass panels – taxi rank building
Specification: 1,000mm (varies) x 3,260mm. Single sided
Booking period: one year
Rate: £2,500. £1,050 to change the artwork
More information:
Please ask for more information on the panels available
Contact us
For outdoor advertising contact Danielle Eberhardt:
- Phone 023 9283 4307
- Email danielle.eberhardt@portsmouthcc.gov.uk