The way we communicate with our residents affects the trust they have in us.

If people trust us they are more likely to positively engage with us. To build trust we use a clear, recognisable and modern visual identity and use consistent branding across our publications, website and other communications.

Our brand is who we are, what we stand for, how we look, how we act and how we communicate. It is your job to maintain trust in us as a brand and safeguard our reputation.

Corporate identity standards and logos

Our corporate identity standards introduction below explains in more detail why a consistent brand is important.

'The basics' covers how to access and use:

  • the council logo
  • our corporate colour palette
  • fonts

The stationery guidelines explain what to consider when using letterheads, compliment slips, business cards, faxes and memos - the printed literature guidelines detail the formatting required for printed items, such as posters and leaflets.

Partnership branding will help you to brand your documents correctly when you are working with other organisations such as charities, volunteers, other local authorities and grant funded projects.

Read the electronic communication guidelines for things to check when composing emails, electronic signatures, maintaining social media accounts and creating PowerPoint presentations. We also have guidelines for communicating with MPs, elected members and The Lord Mayor.



Telephone  023 9283 8595

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