The World Cup is a time when many people come together to enjoy sport, but it can also increase the risks linked to gambling. As the tournament will bring more betting advertising and more opportunities to gamble, Portsmouth City Council is encouraging anyone worried about gambling to seek support.

The 2026 FIFA World Cup runs from 11 June to 19 July. Many matches will take place late at night UK time, creating more opportunities for impulsive or isolated betting, with people watching alone with their smartphones and gambling advertising expected to be highly visible on social media feeds and TV advertising.

Problems with gambling can affect anyone, and the impact can be felt by family members, friends and wider support networks as well as the person gambling.

Harms linked to gambling can include debt and financial problems, pressure on relationships, reduced performance at work or in education, and feelings of shame or isolation.

Cllr Matthew Winnington, Cabinet Member for Community Wellbeing, Health & Care, at Portsmouth City Council, said: “What can start as low-level or betting that can feel ‘safe’ can gradually become more harmful over time. People experiencing problems with gambling can live with them for years, often holding onto a false hope that one big win will resolve the losses. Sadly, this can lead people deeper into harm before they realise the impact.

“Too often, individuals only seek support when they reach crisis point. That’s why it’s so important we continue to raise awareness and reduce stigma.”

GamCare offers free, flexible and confidential support and treatment, in-person or remotely, for anyone affected by gambling. Call 0808 8020 133 or visit www.gamcare.org.uk

More information about gambling harms and specialist support services is available on the Portsmouth City Council website: www.portsmouth.gov.uk/gambling-harms

For anyone in immediate distress or mental health crisis, the following services are all free and available 24/7:

  • Samaritans – call 116 123
  • Shout – text HANTS to 85258
  • NHS – call 111 and select the mental health option