Portsmouth: the great waterfront city - brandingLast updated: 18 December 2012 15:38
Portsmouth as a brand
In Portsmouth we think of our ‘brand’ as all the associations that spring to mind when you hear the word ‘Portsmouth’. Our job is to promote Portsmouth to visitors and investors alike, so we want them to think all the right things when they see the word ‘Portsmouth’, see photos or read an article about our city. Getting people to think positively about Portsmouth and updating people’s perceptions of our city is what these guidelines are all about.
If you are engaged in promoting Portsmouth to attract visitors, investment or spend to the city then we encourage you to use the great waterfront city branding on your marketing materials to project a consistent and a positive view of our city. The brand is of particular importance if you are one of the following:
- Visitor attraction
- Hotel or other visitor accommodation
- Shop or shopping centre
- Commercial estate agent
- Transport operator
Brand guidelines for Portsmouth: the great waterfront city are embedded below, or available to download in PDF format at the foot of the page.